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Information Literacy Habits of Mind (HOMs) Toolkit: Scholarly v Popular

Scholarly v. Popular v. Trade

Types of Periodicals*




research projects, methodology, and theory

personalities, news, and general interest articles

industry trends, new products or techniques, and organizational news

written for a specialized audience

written for general audience

written for a specialized audience

articles by subject experts

articles by journalists and generalists

articles by those knowledgeable in the field

authors from academic institutions

authors are staff or freelance writers

articles written by contributing authors

highly focused topics geared towards researchers and professionals

more generalized topics geared towards nonprofessionals

topics geared towards members of a specific business, industry or organization

primary research or literature review

secondary sources

primary and secondary sources

peer-reviewed (usually)

edited but not peer-reviewed

editorial review

include bibliographies

no bibliographies

may have short bibliographies

many have dull covers

glossy, eye-catching covers

often glossy paper

few or no advertisements

heavy advertisements

moderate advertisements – all or most are trade related

Journal of Food Science

Urban Studies

Journal of Applied Psychology

Journal of Extension


New York

Psychology Today


Chilton’s Food Engineering

Public Management

APA Monitor

Advertising Age


* Periodical is a generic term used for popular magazines, trade or professional journals, and scholarly journals. They are materials that are published at regular intervals (monthly, quarterly, daily, etc.).